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This is an app for working with Facebook Conversions API and it’s combined with Business Manager. It’s important to note that it should be correlated with the Business Manager.

Set up a Facebook Pixel with your website.

Meta Business Manager (this is a must, as you cannot use Facebook Conversions API without it).

When the user (with their saved user data) triggers an event, the server will make a request that contains information about the said event and said user data to the Facebook server.įacebook Conversions API is very intuitive, and it doesn’t take much know-how in order to set it up.

The server will save user information in the same way that it saves IP addresses, user agents, Google Analytics client_id, and other parameters.

Facebook Pixel documents user data in cookies (which is 1st party).

The website has to have Facebook Pixel.

First, the customer enters the website.

Here’s a quick rundown of how Facebook Conversions API works: This is all very technical, but it’s not as difficult to understand when it’s laid out in a step-by-step process. Implementing Conversions API will require some development resourcing, but a network of partners that are certified through Facebook or your own existing system integrator/marketing platform provider can help in the implementation. This is more than Pixel can offer alone.Ĭompanies with high-security needs can use Conversions API to decide which data they want to share. With the implementation of Conversions API, data such as CRM data/ lower funnel events can be captured. This way, advertisers can transmit a larger array of data in order to back their advertising efforts. Conversions API Facebookįacebook itself encourages advertisers across the board to implement Conversions API in addition to Pixel for optimal full-funnel tracking and much more reliable data sharing. Instead, it is completely referred to as Conversions API. Of course, as we mentioned briefly above, the Server-side API from Facebook is no longer called such. These are exposed through the web, usually by the means of an HTTP web server. For the most part, these are expressed in JSON or XML. Server-side APIs are programmatic interfaces that contain at least one publicly open endpoint to a request/response system. This means that if a customer uses a privacy tool for non-Facebook activity, their actions will be extended to data sent through Conversions API. Instead of sharing data with the browser, Facebook Conversions API companies can share the data that matters with Facebook through their server. By contrast, Pixel sends all events in real-time. This means that businesses can implement Conversions API in addition to Pixel and decide what to share and when to share it.

Data control: Conversions API gives businesses control over what data they share.

Businesses don’t have to worry about any data getting lost due to a browser crash or an ad blocker.

Accurate data sharing: Sharing data through Conversions API is more accurate than any other method in the mid-funnel and lower funnel.

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Actions like off-website purchases and whether or not a customer continues to use their free trial and then converts are now tracked.

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When combined with Conversions API, you truly get the full picture of the customer journey.

These actions could be something like a page view or a purchase. Pixel alone offers insight into actions that occur on the website. That being said, combining both Pixel and Conversions API means full-funnel visibility. This is more than what Facebook Pixel alone currently offers. Full funnel visibility: Conversions API offers businesses the ability to share exactly the data they want to, and nothing else.This is all done without having to rely on browser-based tools like cookies.įacebook’s Conversions API is thorough and provides businesses with a wealth of helpful tools and insights. How the cookie-less world will impact advertising: FAQs from the latest LeadsBridge webinar on Facebook CAPIįacebook Conversions API used to be known as Facebook Server-Side API, and it’s designed to help businesses maintain data privacy all while delivering personalized advertising experiences to customers and audiences.

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How to setup Facebook Conversions API with LeadsBridge.

How does LeadsBridge help with Facebook CAPI?.

How to connect your data with Facebook Conversions API.

Facebook CAPI + ClickFunnels integration.

Facebook Conversions API + Salesforce integration.

Integrations available for Facebook Conversions API.

What conversions can be tracked with Conversions API?.

What is the API and Conversion process?.